Gary moved south from New York to Coral Springs, Florida in the 1970’s and created a chain of Bagelmania® eateries & full service bakeries, years before the Bagel Boom hit the rest of the United States. The concept was a huge success by combining our knowledge of baking, family recipes and outstanding service. Marty remained in Massapequa New York and later moved down to Florida. Jeffrey moved to New Mexico in the 1990’s and together with Gary opened Bagelmania® restaurant cafes & New York Deli in Santa Fe.
Troy & Bryan joined Gary in the 1990’s to continue expanding the Family Traditions Nationwide & remain devoted to crafting the Finest baked products and concepts for the next generation of foodies. Learning from the “ground up” mastering their art – only this time in a bakery much bigger than Slim could have only dreamed of (he would be proud!).
Today our core business is providing Premium Baking Solutions to today’s Best in Class clients. We offer private label & branded solutions to leading In-Store Bakeries, Club Stores, and foodservice distributors and operators who want Exceptional New York Style Kettle Boiled, Hearth Baked Bagels, Indulgent Creme Cakes, Super Premium Bundt Cakes, Premium Crumb Bundt Cakes and Loaf Cakes.
Our promise to you is that we will continue with our Old World family recipes, using the finest quality ingredients – all mixed together with our family traditions, know-how & service.
Thank You! We appreciate and thank you for taking the time to read our history.
All the Best! Gary, Troy, Bryan Schwartzberg and our Hometown Team
Slim began working at age 11 in a basement bakery on the Lower East Side of Manhattan. Working hard stoking the coal ovens, and sleeping on flour sacks to keep warm on those cold winter nights.
After WW II, Slim, a true entrepreneur, was among the first in New York City, The Bronx, Brooklyn, Queen and Long Island to take the oven and retail bakery street level to revolutionize the Bagel/Bialy industry. The word got around very quickly so now more people than ever were being introduced to the great tastes of his Kettled Boiled Bagels and great Bialys. (No Food Channel back then)
Here at Mrs. Wonderful’s Cakes™, the cake division of Hometown Foods USA™, we are a Family of 4th Generation Bakers, Foodies, and Entrepreneurs.
Our strong and mighty team is proud to share with you our latest additions to a long line of baked goods that began in 1931!
Not newcomers to the Baking Business, Hyman (Slim) Schwartzberg began in the early 1900’s when his family emigrated from Bialystok Poland/Russia to America for a better life. Bringing its namesake bread (the Bialy) and traditions with them through the gates of Ellis Island near the steps of the Statue of Liberty. This is where our journey really begins.
He baked and sold them to local Mom & Pop delicatessens, supermarkets, restaurants, and hotels. Everyone loved his quality and reliable service, so business thrived. Slim worked very hard and many long hours, so if his sons (Gary, Marty, and Jeffrey) wanted to see him, they would have to convince him (free labor, not too difficult) to take them to the Bakery with him on weekends and holidays. They were 3 young boys growing up in Brooklyn when they discovered their passion for mastering the Art & Tradition of baking. Slim, his wife (Bosha), and their 3 sons continued to live the American Dream and moved to the suburbs of Long Island in the early 1960’s – expanding for the first time outside of N.Y.C. opening one of the first Bagel/Bialy bakeries in Plainview/Hicksville, Syosset Long Island area.